In Australia, Samsung, along with Apple and HTC, dominates the smartphone market. Since 2011, Samsung has gained around 2.9 million users, and has been experiencing steady growth over the years. The wide variety of phone models they release each year, and the affordability of their units have attracted a great number of Melbourne smart phone users.
While Samsung has several other popular models in their arsenal, their flagship phone has always been the Samsung Galaxy S series. After the successful release of the S5 last year, fans of Samsung in Melbourne have been eagerly anticipating the release of the Samsung Galaxy S6, which offers a slew of new features and improvements.